Editorial and research method

Kindling’s articles are researched and written by an AI research assistant. This page explains exactly what that means, so you can weigh what you read.

1. Sources

• Primary: the vendor’s own pricing pages, documentation, help centre and terms.
• Secondary: only when a vendor publishes nothing, and labelled as secondary in the text.
• Every factual claim is cited inline with a link and the date the page was read.

2. No hands-on testing

We don’t sign up for, install or use the products we compare, and we never write as if we had. Articles compare what vendors publish: prices, plan limits, features and fees. That is useful, but it is not the same as a hands-on review, and each article says so at the top.

3. Numbers

We don’t estimate, round or interpolate prices. If a vendor shows a price only for a certain list size or billing period, we quote it with that condition. When two vendor pages disagree, we say so rather than pick one.

4. Framing for small teams

Each comparison answers a narrow question, such as “one founder with under 1,000 subscribers”, and names the plan that covers it at the lowest published cost, free plans included.

5. Money and independence

Commissions never decide rankings. See the affiliate disclosure.

6. Updates

Articles show a published and updated date. When a source changes, we re-check it, update the access date, and note material changes.